Chapter 10: Product Concepts

Manchester United sells all kinds of products but the most popular product is by far the jerseys. Man United is on the top of the global shirt sales chart with an average of 1.4 million official replica shirts each year in the past five years. On Man United's official website, investor relations says that "over 5 million items of Manchester United branded licensed products were wold in the last year, including over two million Manchester United jerseys." On the official Nike online store, Manchester United is advertised by stating that this jersey is an essential for the serious athlete and fan.

This year Manchester United has been advertising, "superior athletic performance, lower environmental impact." Manchester United's replica shirt is constructed by DRI-fit fabric, which is 96% recycled polyester, that keeps you dry and comfortable on the field or in the stands. This fabric is made from 23% lighter fabric with a 20% stronger knit structure, comparing to previous years. The jersey also features laser-cut ventilation to promote localized cooling. This years jersey is the most environmentally-friendly jersey so far, reclaimed or discarded plastic bottles are melted down to produce new yarn and converted into fabric to create this high performance jersey. On another environmentally-friendly note, the recycling process saves raw materials and reduces energy consumption by an estimated 30% compared to manufacturing virgin polyester. On the inside of every shirt collar there is a motto embroidered: Forged in Industry, Striving for Glory. This motto pays homage to the city's industrial history and the jersey itself features the iconic gingham check that hailed form Manchester's famous cotton mills.