Manchester United uses sales promotion or short-term incentives to motivate consumers to purchase their products immediately by selling products cheaper for a limited time. On Manchester United's official site, they have what they call an "online megastore," which sells all kinds of Manchester United products. A promotion that they are having now is, jersey print of name and number of your choice for 5 euros or $8 when its usually 7 to 10 euros to have your jersey printed and this promotion lasts for a month. Consumers of Manchester United Jerseys would rather want to have a jersey with either a players name and number or their own personalized name and number rather than having nothing on it, so by having a promotion like this consumers that are going to buy a Manchester United jersey will look at this discounted price and ask themselves, why not pay an extra couple dollars? Also on their online store they have a promotion that offers a free wallet with any bag you purchase. These bags are fairly small in size and run from $10 to $20 so from a consumers perspective it can seem to be a win-win situation but do these consumers really need this bag? Probably not. All of these promotions are available for a limited time only so consumers will act on impulses rather that thinking about it thoroughly.
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