Chapter 7: Business Marketing

Manchester United is a company that is big enough to market in anyway and everyway. They use business-to-business electronic commerce, which is the use of the Internet to facilitate the exchange of goods, services, and information between organizations. You can find nearly everything on Manchester United online. For example their official website can be used to exchange goods, services and information. As a consumer of Manchester United products, the product being the team itself, many different factors apply. Manchester United has become a global brand, not only representing the city of Manchester but England, the country itself. So not all consumers of Manchester United will be people living in England but the whole entire world. This is why Manchester United needs to make good use of the Internet.
Manchester United has different sponsorship brands such as Audi, Nike, and Aon. These companies give Manchester United money to promote their brands by having fit men wearing their logo accomplishing what only the best can.

Chapter 8: Segmenting and Targeting Markets

Manchester United has implemented market segmentation in their marketing mix in many ways. Today, due to the increase in female consumers, Manchester United has created another product line that is more accommodating to female consumers. For instance jerseys were sold mostly sizes to fit the male figure but now there are jersey sizes for a more comfortable fit for ladies.

Manchester United as a club has been increasing the number to their fan base also meaning that it is becoming more diverse, having to become more marketable to a larger audience. Manchester United has been doing well with their geographic segmentation, not by adding more products but instead changing the ones that they already have in order to satisfy the demands of consumers. About four years ago Manchester United sold heavy duty winter jackets but recently the jackets have become lighter suitable for the fall season as well. Lighter jackets can be more appealing to a global market depending on where the consumer is located.