Manchester United is a company that is big enough to market in anyway and everyway. They use business-to-business electronic commerce, which is the use of the Internet to facilitate the exchange of goods, services, and information between organizations. You can find nearly everything on Manchester United online. For example their official website can be used to exchange goods, services and information. As a consumer of Manchester United products, the product being the team itself, many different factors apply. Manchester United has become a global brand, not only representing the city of Manchester but England, the country itself. So not all consumers of Manchester United will be people living in England but the whole entire world. This is why Manchester United needs to make good use of the Internet.
Manchester United has different sponsorship brands such as Audi, Nike, and Aon. These companies give Manchester United money to promote their brands by having fit men wearing their logo accomplishing what only the best can.
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