Chapter 16: Integrated Marketing Communication

Manchester United communicates with their consumer in many different ways. Some ways they communicate is through their website, emails, Facebook, and the mass media. On Manchester Uniteds official website, you can find nearly everything about the team from player's profiles, schedules to ticket prices. In having such a diverse fan base, Manchester United's offical website is available in 6 different languages. On Facebook you can add Manchester United on your friends list, allowing instant notification from Manchester right on your news feed. Manchester United uses the popular social networking sites in order to better inform its audience of game schedules and recent news on the team. As a consumer you can subscribe to Manchester United in order to receive emails for different kinds of sales promotions and special events they are having. Emails are sent constantly nearly every two weeks advertising new products, prices and events. Consumers can also receive information on Manchester United by just changing the channel to MUTV (Manchester United TV) to find all the recent news on the team as well as footages of games, highlights, and what goes on behind the scenes.