Manchester United as a global brand, advertises in many different ways. Manchester United receives a lot of television air time because they do well throughout the season. Man United has to consistently win the title of the English Premier League and preferably win the Champions League in order to keep their television air time. General Motors has revealed that close to a billion people watch Manchester United games all around the world. At the moment Manchester United is not looking to well because in their last season they lost their title to rivals Manchester City and also Chelsea has won the Champions League so theres a lot of attention being diverted to other teams in the same league.Nike has been Manchester United's kit manufacturer since 2002 till today. Their shirt sponsorer changed from Vodafone, AIG, and to Aon. On July 30, 2012, Man United signed a seven year deal with General Motors and the new deal that will feature Chevrolet as the shirts logo. General Motors agreed to pay $559 million from 2014 to 2021, which is more than double of what they have been receiving from Aon. Through various sponsorships Manchester United is given the opportunity to advertise, especially in the United States. Soccer in the United States is increasing at an exponential rate and in having General Motors as their sponsorer, Americans will be more aware of the sport of soccer and Manchester United as well.
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