Chapter 15: Retailing

Manchester United has a partnership with the company Nike and therefore receive a huge amount of publicity. Nike has chain stores worldwide so Man United will not miss the opportunity to promote their brand. In going to the Nike store located in Uptown, Manhattan, I found a section where the store sold all kinds of products advertising Manchester United. The store sells replica jerseys, training wear, jackets, hoodies, backpacks, and t-shirts all with the Manchester United badge on them. This Nike store is open seven days a week allowing consumers to visit at their convenience. Nike stores have an expectation to be clean and have great customer service, where in my experience I've never received any less.

The layout of the store is unique in its own way, it has five floors all consisting of its own identity. They separated men and women's merchandise very well where when you enter the store, you wouldn't have a hard time finding your way around the place. They have escalators throughout the five floors which is located in the center of the store, making it more easy to find and use. Products are separated either by sport and different brands they have in Nike. Also in the different sports and brand sections they have gone another step further in separating men, women and children merchandise into different sections. As soon as I went into the store I noticed they have a lot of employees. The atmosphere of the store gives off a vibe of a place to hang out, making it comfortable to customers. In all the five floors they have, they have employees everywhere making themselves available for help.