Manchester United has implemented market segmentation in their marketing mix in many ways. Today, due to the increase in female consumers, Manchester United has created another product line that is more accommodating to female consumers. For instance jerseys were sold mostly sizes to fit the male figure but now there are jersey sizes for a more comfortable fit for ladies.Manchester United as a club has been increasing the number to their fan base also meaning that it is becoming more diverse, having to become more marketable to a larger audience. Manchester United has been doing well with their geographic segmentation, not by adding more products but instead changing the ones that they already have in order to satisfy the demands of consumers. About four years ago Manchester United sold heavy duty winter jackets but recently the jackets have become lighter suitable for the fall season as well. Lighter jackets can be more appealing to a global market depending on where the consumer is located.
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