Manchester United, a very successful and wealthy club, built upon history they have a large global fan base. Being one of the largest clubs in the world they have attracted many sponsors such as Audi, Aon, Nike, etc. Partnering up with these huge companies, Manchester United is able to become a global brand. They can promote together as well as share their customers at a worldwide level. Manchester United is not only a soccer club but also a business as well.
Business activities the club are involved in:
- Manchester United's team itself, has to do well in their league as well as other tournaments they are involved in.
- They have their own cable television channel: MUTV
- Merchandise/ souvenir shop
- Museum
In order to understand the current and potential environment a situation analysis (SWOT analysis) can be made identifying their internal strengths and weaknesses and examine external opportunities and threats.
Strengths:
- Solid history (19 league titles)
- Top brand partnerships (Nike)
- Global fan base (659 million fans)
Weaknesses:
- Runners up in the 2011-12 campaign
- Disqualified in the preliminary stage of the 2011-12 European Cup
- No trophies won last season 2011-12
Opportunities:
- Using the transfer market wisely (Big name players will sell jerseys)
- Creating a bigger fan base in Japan after the new signing of Shinji Kagawa
Threats:
- Rival clubs (losing numbers in fan base)
No comments:
Post a Comment